"We really haven't been able to generate much in sales from our online store".
The problem wasn't their product. It was their visibility.
Without the right SEO strategy, they weren’t reaching the people actively searching for their products.
The Challenge:
Minimal organic traffic & sales
Experienced a 85.4% traffic drop
Thin AI-Generated Content was hurting rankings
Struggled to identify their target audience
Technical issues were blocking growth
When I stepped in, their monthly search traffic just dropped from 2,004 to 293.
My goal was to recover this traffic loss and develop an SEO strategy to help them compete with large companies in their niche.
Here’s what happened after just 2 weeks...
Recovering an 85.4% Traffic Decrease in Under 3 Weeks
Market Research & Competitive Analysis
Analyzed both direct and indirect competitors to understand their SEO strategies.
Identified the brand’s unique selling point (USP) to refine messaging and positioning.
Developed a survey, using its findings to craft a stronger brand message.
Keyword Research & Content Strategy
Identified nine content categories aligned with their product and brand identity.
Found low-competition, long-tail keywords to target highly relevant search traffic.
Created content clusters to build topical authority over time.
Content Marketing Execution
Refreshed AI-generated content to make it human-like, engaging, and aligned with brand messaging.
Leveraged founder’s expertise to add authenticity and industry authority.
Designed high-quality infographics to make content more engaging and shareable.
Optimized content for conversions, funneling traffic to product pages and the email list.
Wrote SEO-optimized blogs that aligned with the brand’s voice.
On-Page SEO Optimization
Optimized core on-page elements (titles, meta descriptions, headers, alt text, URLs).
Implemented schema markup to improve search engine understanding.
Improved internal linking structure to enhance navigation and boost rankings.
Turning Search Traffic Into Revenue
Targeted High-Intent Keywords: Focused on search terms that aligned with purchase intent, ensuring traffic wasn’t just visitors but potential buyers.
Optimized Product & Landing Pages: Improved conversion rates by refining product descriptions, adding trust signals, and enhancing UX.
Content That Drives Sales: Created educational content that funneled readers toward product pages, increasing organic conversions.
Revenue Growth: As organic traffic increased, sales followed—resulting in a 100% increase in revenue from organic traffic in 18 days.
How To Grow Traffic and Revenue for Your Online Store
This case study highlights how a well-executed SEO strategy—rooted in strong market research, content marketing, and on-page SEO—can dramatically improve online visibility and business growth.
If you're struggling to attract the right audience and increase your brand’s search presence, let’s talk about how we can build an SEO strategy that works for you.
Free Website and Brand Audit
✔ Uncover What’s Stopping Your Growth
✔ Find Out Why Your Competitors Are Beating You
✔ Discover Where You're Losing Potential Customers
✔ Get a Clear Revenue Growth Plan