Case Study: Increasing Revenue by 68.3% in 9 Months

SEO and ads can drive traffic—but it’s the feeling your brand creates that drives conversions.

This store was making around $10K/month, but I saw an opportunity to strengthen the brand by incorporating a community-based marketing approach.

My client’s customers weren’t just buying a product—they were buying into a lifestyle.

Here’s how this mindset shift helped nearly tripled direct traffic sales in 9 months.

Challenge:

  • Competitors had higher percentages of branded traffic – Their audiences recognized and searched for them directly.

  • They didn’t have a clear USP – No standout reason to choose them over others.

  • Website copy wasn’t benefits focused – Focused on features, not what customers actually gain.

  • Missing keyword opportunities – Overlooked high-intent search terms customers were using.

  • Lack of topical relevancy – Content didn’t align with what audience cared about.

Understand What Your Customers are Searching for

This brand was consistently ranking behind two key competitors. Those competitors had built strong communities around their products—something my client hadn’t tapped into yet.

It all about positioning. While my client’s website focused on specs and features, the competition leaned into the lifestyle transformation their audience was after.

By tapping into those emotional desires, they created communities that did the marketing for them. They didn’t need to rely heavily on ads or SEO—people were talking about them. YouTubers were posting reviews. Major publications were writing about the impact their products were having.

To help my client compete, we had to shift the narrative. His product couldn’t just be something to buy—it had to be seen as a tool for personal growth.

Before launching the campaign, I analyzed competitor positioning and market sentiment by running mini-surveys, scanning Reddit and Quora, digging into product reviews, and studying trends across social media and Google.

The key takeaway is understand what people are really searching for beneath the surface—and position your brand as the one that “gets them”.

People stick with popular products because they don’t know better options exist.

Marketing is simply letting people know you might have something they’re interested in. But how you do it determines whether they tune out or lean in.

When you consistently highlight your unique way of solving a specific problem, you create what I call the “tell me more” effect.

That’s when people start exploring—checking reviews, browsing your pages, stalking your socials. Even if they’re not ready to buy, they’re warming up.

If you keep stacking trust and desire, they’ll come back when the timing’s right.

And if you’re showing up everywhere they search—not just Google—you’ll turn cold leads into warm prospects the next time you say, “Hey, this might be for you.”

Here’s exactly how we’re continuing to build topical authority:

You can’t build it overnight—but you can lay the foundation.

Topical authority is how deep your site goes on a subject. The deeper you go, the more likely Google is to trust you for searches in that space.

A simple way to do this: build content clusters around your collections pages. Start with a core blog post that targets a high-intent keyword, then create supporting articles that answer every related question, angle, or concern.

Each piece should internally link to the others—and to the collection page—signaling to Google that they’re all connected.

Do this consistently, and over time, you won’t just show up—you’ll stand out.

One question I often get from ecommerce store owners: Do blog posts lead to sales?

They can—but not always directly. Let me break it down through this case study.

Blogging might not be the fastest path to revenue, but it’s one of the best ways to grow your brand—which does lead to revenue, especially if you’re stuck.

For this client, blogging was essential. His audience got their info from blogs, forums, LinkedIn, podcasts, and YouTube. So we focused on all five.

On the blog, we tackled unique angles and trending topics that positioned his products as the solutions his audience didn’t know they needed.

We built a pillar article for each content category, supported by 10–15 related posts.

At first, the content was slow to take off. But by staying consistent for 6 months, several articles hit 900+ monthly visitors just 3 months after publishing.

Organic search revenue only grew by 20% after 9 months—but direct traffic sales jumped 144%.

This wasn’t surprising since this client sells high-ticket items—AOV around $350.

Most people aren’t willing to buy high-ticket items if its the first time they’ve interacted with your brand. But with stronger brand presence and messaging, they came back and searched by name when they were ready to buy.

Every DTC brand’s SEO needs are different—and that’s the point of this case study.

Content marketing can be a powerful growth driver, but generic content that ignores your customers’ deeper motivations won’t move the needle.

Every piece should meet your audience where they are in the buying journey and guide them toward a sale.

Most SEO campaigns miss the mark because they aren’t customer- or brand-focused.

You need both a short- and long-term strategy:

  • In the short term, optimize product and category pages for ready-to-buy shoppers.

  • In the long term, use strategic content to build relevance and trust.

This is the formula big brands follow—which is why they can post an article and rank on page one instantly.

With consistent, intentional effort, your brand can do the same.

Let’s hop on a call if you want to learn how to grow your brand with these strategies. I also give away all my winning ecommerce SEO frameworks on my blog.

Let’s hop on a call if your looking to grow your ecommerce brand through SEO and content marketing,

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